Visual Medium at Large

Visual Medium at Large

We all know the saying: Pictures are worth an exponential amount of words, yada yada yada, so on and so forth. The reason this tried-and-true cliche just won’t die is because it’s absolutely correct, and for good reason. Over 90% of the information we digest is visual and a study back in May of 2015 now suggests the average adult attention span is an impressively shameful eight seconds. I can vouch for that because I reached for my phone on no less than three separate occasions while writing this paragraph.

The Age of Content Marketing – Double Edged Sword?

The Age of Content Marketing – Double Edged Sword?

The age of content marketing has been a double-edged sword. It makes getting the word out about your product or service more fun and creative, but it has also made customers highly discerning. To get new brand devotees on board, you have to be good. Just describing your product and its benefits simply isn’t enough anymore. As you start to put together your ideas for your film (and, don’t worry, we can help with that!), keep the following tips in mind to craft an effective video:

Why Extra Gum Should Be the Model for Covert Product Marketing

Why Extra Gum Should Be the Model for Covert Product Marketing

Last week, we wrote a post about Hotels.com and how they should be the model for marketing when you’re going with an obvious product pitch. This week we’re going to talk about the model for discrete and arguably more effective product marketing. 

If you interact with media in any way, then you’ve probably seen the new commercial for Extra Gum. The film has been played repeatedly by many -- including us here at Trove -- because it tugged on our heartstrings and we just don’t want to let it go.

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Why Hotels.com should be the model for overt product marketing

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Why Hotels.com should be the model for overt product marketing

If you haven’t been living under a rock for the past year and a half, then you’ve probably seen at least one Hotels.com commercial. They’ve trademarked Captain Obvious on every single mobile platform. There’s a commercial spot for the App, for a Memorial Day Sale, and for a Hotels.com gift card. What makes these ads so great, award winning even, is the fact that they’re obvious about the product they’re selling without being pushy, condescending or boring.