Our New Promo Reel is here and we are so excited to share it with you. This video features all of our services and our favorite moments of 2015. The update to our demo reel comes at a time where our clients are needing comprehensive marketing and advertising solutions through the video medium.
Last week, we wrote a post about Hotels.com and how they should be the model for marketing when you’re going with an obvious product pitch. This week we’re going to talk about the model for discrete and arguably more effective product marketing.
If you interact with media in any way, then you’ve probably seen the new commercial for Extra Gum. The film has been played repeatedly by many -- including us here at Trove -- because it tugged on our heartstrings and we just don’t want to let it go.
If you haven’t been living under a rock for the past year and a half, then you’ve probably seen at least one Hotels.com commercial. They’ve trademarked Captain Obvious on every single mobile platform. There’s a commercial spot for the App, for a Memorial Day Sale, and for a Hotels.com gift card. What makes these ads so great, award winning even, is the fact that they’re obvious about the product they’re selling without being pushy, condescending or boring.
Here at Trove we’ve learned that effective communication and collaboration are what builds a successful client relationship. Because we strive to create the best video content for clients, we promote an open and collaborative relationship. With any kind of relationship -- professional, personal, familial -- there’s potential for miscommunication and feelings of frustration. On our end, we try to learn as much about client personalities and how they process, so we can better understand them. We ask for mutual respect to function as equal partners and not just as client/worker. Read more for the list and video!