We all know the saying: Pictures are worth an exponential amount of words, yada yada yada, so on and so forth. The reason this tried-and-true cliche just won’t die is because it’s absolutely correct, and for good reason. Over 90% of the information we digest is visual and a study back in May of 2015 now suggests the average adult attention span is an impressively shameful eight seconds. I can vouch for that because I reached for my phone on no less than three separate occasions while writing this paragraph.
A couple of weeks ago, Team Trove went on an outing to watch Knight of Cups, a movie written and directed by Terrence Malick and starring Christian Bale.
After over two hours of creepy voice overs and clip after clip of a brooding Christian Bale, the movie was finally over and it led to an interesting discussion on the use of narrative structure in film. We concluded that creativity without narrative structure-whether in movies, commercials, etc.- comes off as either pretentious, lazy, or just bad.
Here's why it's important to bind creativity to the limits of narrative structure:
Here at Trove we’ve learned that effective communication and collaboration are what builds a successful client relationship. Because we strive to create the best video content for clients, we promote an open and collaborative relationship. With any kind of relationship -- professional, personal, familial -- there’s potential for miscommunication and feelings of frustration. On our end, we try to learn as much about client personalities and how they process, so we can better understand them. We ask for mutual respect to function as equal partners and not just as client/worker. Read more for the list and video!