Last week, we wrote a post about Hotels.com and how they should be the model for marketing when you’re going with an obvious product pitch. This week we’re going to talk about the model for discrete and arguably more effective product marketing. 

If you interact with media in any way, then you’ve probably seen the new commercial for Extra Gum. The film has been played repeatedly by many -- including us here at Trove -- because it tugged on our heartstrings and we just don’t want to let it go.