The Age of Content Marketing – Double Edged Sword?


The age of content marketing has been a double-edged sword. It makes getting the word out about your product or service more fun and creative, but it has also made customers highly discerning. To get new brand devotees on board, you have to be good. Just describing your product and its benefits simply isn’t enough anymore. As you start to put together your ideas for your film (and, don’t worry, we can help with that!), keep the following tips in mind to craft an effective video:

Keep It Short and Simple

Catching and holding the attention of potential customers is getting more and more competitive. To make sure that you have a foothold in the battle, commit to keeping your film short. A study commissioned by Buffer determined that the ideal length of a video shared online is three minutes; this means that your idea has to be brief enough and simple enough to fit within that time. If you can’t cover everything that you want to cover, ensure that the essential questions (Who? What? When? Where? Why? How?) are answered concisely.

Tell a Story

Our brains are conditioned to follow stories. They crave signs of cause and effect, and are more likely to pay attention when a narrative is created. To captivate your audience, structure your video in a way that tells a story. For example, if you’re hoping to sell a product, seek to share an experience that a customer had with it that made their life better. Relatability, familiarity, and humor go a long way when helping clients see themselves use your product or service. The easier you make it for them to paint that picture, the more likely they are to buy in.

Include a Call to Action

Speaking of buy-in, the goal of your video should be to highlight the benefits of your business ... and then to make it easy for them to take part in it! Whether you provide a link to make an order, provide links for them to follow you on social media, or share a discount code or coupon, this call to action will transform your piece from a nice diversion into a lead generator.

We can’t wait to help you create a film that heightens the reach of your business and generates excitement for what you are passionate about. By considering these tips before we start working together, you’re more likely to walk away with an end product that brings in business and pleases the customer at once

For more examples of what these solid client relationships have created, check Trove Studio out on FacebookTwitterInstagram, or YouTube..