The age of content marketing has been a double-edged sword. It makes getting the word out about your product or service more fun and creative, but it has also made customers highly discerning. To get new brand devotees on board, you have to be good. Just describing your product and its benefits simply isn’t enough anymore. As you start to put together your ideas for your film (and, don’t worry, we can help with that!), keep the following tips in mind to craft an effective video:
Last week, we wrote a post about Hotels.com and how they should be the model for marketing when you’re going with an obvious product pitch. This week we’re going to talk about the model for discrete and arguably more effective product marketing.
If you interact with media in any way, then you’ve probably seen the new commercial for Extra Gum. The film has been played repeatedly by many -- including us here at Trove -- because it tugged on our heartstrings and we just don’t want to let it go.
If you haven’t been living under a rock for the past year and a half, then you’ve probably seen at least one Hotels.com commercial. They’ve trademarked Captain Obvious on every single mobile platform. There’s a commercial spot for the App, for a Memorial Day Sale, and for a Hotels.com gift card. What makes these ads so great, award winning even, is the fact that they’re obvious about the product they’re selling without being pushy, condescending or boring.
Here at Trove we’ve learned that effective communication and collaboration are what builds a successful client relationship. Because we strive to create the best video content for clients, we promote an open and collaborative relationship. With any kind of relationship -- professional, personal, familial -- there’s potential for miscommunication and feelings of frustration. On our end, we try to learn as much about client personalities and how they process, so we can better understand them. We ask for mutual respect to function as equal partners and not just as client/worker. Read more for the list and video!
