Stream of Consciousness

Stream of Consciousness

I have a really good friend of mine who blows up my phone on a regular basis just for the casual chat. We cycle through the usual topics of discussion one would find in your run-of-the-mill conversation -- work, school, romantic interests (or lack thereof), yada yada yada.

However, as the conversation comes to a close, another frequently discussed topic surfaces -- what show we’re currently watching. The latest of her obsessions (besides calling me), include bingeing Netflix’s “Thirteen Reasons Why,” NBC’s “This Is Us,” streaming on Hulu, and the latest season of “Blacklist”, also on Netflix.

Atlanta: The Hollywood of the South

Atlanta: The Hollywood of the South

It’s a typically wonderful Atlanta day, with it’s abnormally wonderful weather, so you decide to go through a little jaunt through downtown. As you go about your little stroll, you notice bright yellow signs pointing down certain streets with the word “FIGARO” scrawled on it. Curious, you follow them.

A few minutes later, you reach “FIGARO” and spot some familiar faces there -- Chris Evans, Robert Downey Jr., Paul Rudd, Chadwick Boseman, Scarlett Johansson, Chris Hemsworth, and many, many more. That’s right -- “FIGARO” is, in fact, the production code for the upcoming mega-blockbuster, “The Avengers: Infinity War Part 1,” filming right here in downtown Atlanta.

Nostalgia vs. NostalgUgh

Nostalgia vs. NostalgUgh

The website Rotten Tomatoes, probably the most consulted and popular source for film and television reviews on the internet, runs a weekly article called the Weekly Ketchup -- cringe-worthy pun, right? In this stunningly named series of articles, which we at Trove follow religiously, the site posts “the best and worst of film headlines,” to use their own words.

Now if you were to go on and sift through a few Weekly Ketchups, which you can do right here you would find a fairly obvious trend: remakes seem to be on the rise. If it’s not a remake, it’s a reboot.

In the Wake of a Tragedy, Video Helps Paint a Picture of Loss, Unity, and Action

In the Wake of a Tragedy, Video Helps Paint a Picture of Loss, Unity, and Action

Last week sucked. Many of us woke up to the news on Sunday, June 12th to the news that a terrorist took the lives of 49 individuals in an Orlando Gay Night Club. Ben and I were shocked. This was pretty close to home for us, with family in Orlando and us both growing up in Miami and Central Florida.

Our mind couldn’t catch up to the reality that was taking place with every breaking news update. We were heartbroken. The social media posts started. Victims started having names and faces. Details of the horror surfaced. Vigils were scheduled. Funerals arranged. Legislation was attempted. And the world kept moving.

Visual Medium at Large

Visual Medium at Large

We all know the saying: Pictures are worth an exponential amount of words, yada yada yada, so on and so forth. The reason this tried-and-true cliche just won’t die is because it’s absolutely correct, and for good reason. Over 90% of the information we digest is visual and a study back in May of 2015 now suggests the average adult attention span is an impressively shameful eight seconds. I can vouch for that because I reached for my phone on no less than three separate occasions while writing this paragraph.

Local Restaurants! You can advertise like chain restaurants too!

Local Restaurants! You can advertise like chain restaurants too!

Many small businesses are hesitant about going the “overly creative” route with video advertising because they think it’ll blow their budget or not get their message across. The bulk of our small business clients have the the thought process that they should mirror their size and produce videos that are only informative, straight to the point, and as low-budget as possible. Here’s why we challenge them, and will challenge you to video advertise like national corporations.

Getting the Shot Knowing Your Camera Angles

Getting the Shot Knowing Your Camera Angles

Most memories of home movies likely feature an amateur cameraman seeking to mimic video production techniques seen in big budget movies, or perhaps smaller documentaries. Action is captured from afar with occasional if jarring zooms toward a particular point of action.

Professional video production companies know better, and they do better as a result. Whether working on a promotional video, or a professionally produced event recap, these companies have a masterful command of the shots it takes to make action compelling and easy to follow. Here, we’ll demystify a few of their most common techniques so you can talk the talk when meeting and getting to know your videographers.

The Best of NAB 2016

The Best of NAB 2016

While several shoots kept us from attending NAB (National Association of Broadcasters Conference) this year, we kept a close eye on all the announcements, roll-outs, and lectures that took place. Some launches made us roll our eyes with annoyance while others made us swear from excitement. 

Here’s what we thought were the best launches for the video production industry that came from NAB this year.