It’s 2560 B.C., just on the outer fringes of swingin’ Cairo, Egypt. A time where scarabs are the  bug, Anubis was causing a ruckus from the underworld, and good ole venerable Djedefra was ruling the proverbial roost as pharaoh (if you don’t know Djedefra, that’s fair...o).

Now, Djedefra and his main posse are thinking about building them some monuments, so they assemble for an office meeting, Ancient Egyptian-style (perhaps in an oasis of some kind?) However, Djedefra’s feeling a little hungry and wants to go eat some Ra-men noodles (you’re welcome), and decides the monuments don’t need any planning.

It’s that time of year folks; the time where scores of children don the latest and greatest in costumes and arrive to bother you routinely, panhandling for spare sweets to be generously doled into their pillow cases, trash bags, or whatever other impromptu candy carrier they’ve stumbled on. The time of year where spoiled teenagers claim to be much younger than they actually are to accomplish the same goals, with mixed results.

Hello again loyal readers! This week we’re witnessing the passing of a dear, dear friend--our Ad Nauseam blog series. As a group of boys who later became men once said, “so now we’ve come...to the end of the road.” With these week’s blog, we conclude our journey through the decades by boogieing past the right on ‘70s and entering the veritably gnarly decades that were the 1980s and ‘90s.

Our first stop this week, the totally tubular 1980s. That’s right baby, it’s going to be pretty “fresh.”

Allow me to set a scene for you -- the year is 1994, and you’re living in the hoppin' environment of New York City, doing your best to emulate this new show “Friends” that just started and everyone won’t shut up about. You’re coming back from a night on the town, maybe of rocking out to the Beastie Boys’ new hit “Sabotage” -- f you’re looking for something softer, maybe some “I’ll Make Love to You” by Boyz II Men. Maybe you’re coming from the movies and about to begin life anew as one of the millions of people who won’t stop quoting “Forrest Gump” or “Pulp Fiction.”

Welcome back to Trove Studio’s Ad Nauseam blog series, where we chat about advertising in America and how it’s changed through the decades! Last week we tackled the 1950s in a jiffy (one last '50s slang drop before we move on) and now we move on to a pair of the grooviest, most far out decades we’ve ever seen -- the 1960s and '70s.

First stop, the decade that saw the dawn of the hippy…the 1960s. CAN YOU DIG IT?

Naaaants ingonyamaaa bagithiiiii Babaaaa sithi uhm ingonyama.

That, ladies and gentlemen, is the actual translation of the lyrics to the song that famously accompanies the opening scene of “The Lion King.” Now you actually know the exact lyrics and don’t have to make them up if you ever feel strangely compelled to sing it, i.e. “Iiii see Kenyaaa a mighty chihuahua.” (Fun fact, it actually translates to “Here comes a lion, Father, oh yes, it’s a lion.”  A tad less epic, if I may say so.)

Now imagine said opening scene ... without that song. 

As I sat writing this blog, tucked away in the orange glory that is the Trove Studio office, I looked around to notice that, somehow, the room seemed to be relatively barren of ads (besides, of course, the majestic “TROVE STUDIO” logo). I was fixing to make a point that you can’t escape advertising in everyday life, but it appeared my theory and therefore my entire introduction to this blog had been cast into the shadow realm.

Then I notice the deer.

A lot has happened since our last blog post. 

Over the past several months we've had the privilege of working to create video content for our wonderful clients including Herff Jones, Siemens, and our newest theater partners, Theatrical Outfit. We've also done our fair share of traveling- shooting video in Texas, New Mexico, and Boston. It's been great expanding our customer base and really getting to build roots in our new home here in Atlanta, Georgia. While it's been awesome to have the work, the influx has contributed to some growing pains. Here's what we've learned through the spurts: