Whether you are selling a product, pitching a new service or making the world aware of your new startup company, making an effective marketing video ad can either be extremely successful or potentially very dangerous. A solid marketing company who help you deliver a high quality product is Trove. They will help you connect with the viewers, the outcome can be an enormous positive effort to your mission and/or project, although, if the flipside were to happen, then the outcome could be disastrous. In this article, we will provide you with the top 15 tips to making your next marketing video ad out to be an effective business generating investment that you could make.

No matter if it’s for a business or personal endeavor, choosing to take on some sort of video production project can be exciting as well as challenging.  For those with little to no experience the challenge of such an undertaking can be quite overwhelming.  Striking out on your own is all well and good, but sometimes it really is best to turn to a team of professionals instead.  Projects like commercials or other marketing films/shorts, videos for your business, or important personal videos like those for weddings are ones that you don’t want to take on as a novice.  Hiring a good team of professionals will ultimately lead to an easier process and a more professional product, but how does one go about picking the right videographer or production team for the job?  Compiled here are several tips to make this task far more manageable.

Think, for just a moment, about a strong preference you have. Perhaps you’re an iPhone person and refuse to consider an Android. Or maybe you’re Team Pepsi and will never be swayed to Team Coca-Cola, no matter the state of their current formula. These ties that we create to brands, opinions, or parties are strong – occasionally even in the face of evidence to the contrary.

Here at Trove Studio, we are dedicated to helping you tell the story of your business, idea, or event in a way that honors your experience. Our founders Ben and Edi love their work, and want you to love the final product their company provides you. As you start the process of defining the story you want to tell, we’re happy to offer guidance where we can – clients have called us “intuitive,” “creative,” and “fun folks to be around”; we take those compliments and the meaning behind them seriously.

No matter the topic of your film, the ultimate goal is to create something that people want to watch. Our first instinct as authorities on our topic, or as sharers of an experience, is to make our case with volume: more information, more data, more content. That strategy is part of what is called rational appeal – the desire to use logic, evidence, or information to engage a viewer. On the other side of the rational is the emotional – the desire to appeal to the subconscious mind and its role in decisions (including the decisions to enjoy, buy, or remember). Our team is more than happy to help you take your emotional appeal and help it play out onscreen, but let’s first explore why this strategy works, a few ways to do it, and what employing this strategy will do for you.Movies that Move – Help Your Film Appeal to Emotion

When you’ve got a story to tell or a message to deliver, nothing gets the job done better than video. A stunningly executed video offers you the unique opportunity to make your audience feel like they’re actually part of your narrative. It draws them in, demands their attention, and appeals to their deepest emotions. The impact such video has is unmistakable, staying with the viewer long after the experience of watching it is over.

Sometimes you may come to us with a project and not know quite what you want to say or how you want to say it, but you do know how you want the viewer to feel. The implicit meaning of a film can be as important as the explicit message you convey. One factor you’ll want to consider when seeking to evoke that feeling? Color.