While several shoots kept us from attending NAB (National Association of Broadcasters Conference) this year, we kept a close eye on all the announcements, roll-outs, and lectures that took place. Some launches made us roll our eyes with annoyance while others made us swear from excitement.
Here’s what we thought were the best launches for the video production industry that came from NAB this year.
Saturday Night Live’s Michael Che once said that the goal of comedy is to get the entire crowd to feel as though they’re having an idea at once. Whether the idea is “I should hire that company!” or “I had a great time at this special event,” this powerful uniting factor may be something you want to include in your video.
It can happen seemingly all at once—a video goes from being one of many on YouTube or Vine, to being on the news, in timelines all across the Internet, and on the lips of everyone you know. The transformation from viewed to viral is seemingly a mysterious one, but is likely a combination of a few key factors. While neither we nor our clients would ever guarantee you a viral sensation, you can learn a bit from some of the Internet’s most popular clips when thinking about your project.
