Color For Fright: Our Use of Color In a Halloween Trailer

Hey Trove friends, thank you as always for tuning in to our blog here at Trove! This week we have been working with color! How so? You may wonder. Well… we’ve just finished working on a haunted house trailer based off Edgar Allan Poe’s classic stories. Some of the stories featured are “The Tell-Tale Heart”, “Fall of the House of Usher,” “Mask of Red Death,” and “The Raven.” What’s awesome about working on a trailer with known stories is that you can push mediums like color to enhance the narrative.


Color is important because it affects viewers emotionally, psychologically, and even physically. Perfect for anything horror related! Color can build harmony but also can create tension depending on what color scheme you use. Some of these color schemes consist of monochromatic, analogous, complementary, and triadic.

Briefly, what are those color themes? Monochromatic is one color hue that is altered by the change in tones and shades; creating an awesome use of contrast. Analogous is when you use a set of colors that are right next to each other on the color wheel; which is pleasing to the eye. Complementary colors are opposite colors on the color wheel; and are used when there are internal conflicts. Triadic is the use of three colors on the color wheel evenly spaced; they do not have to be right next to each other. It is important when using these color theme that one color is more dominant in the scene and the other two colors are complimenting the more dominant color.


Image Examples

Specifically, color can draw your eye to a certain subject. Directors tend to do this in a story because they have a message they want to send to viewers.

We created a scene from the “Tell-Tale Heart” and most of the room is yellow. In color psychology yellow can be used to indicate intensity and frustration. As viewers are focusing on certain actions in the video they get the impression that the character is frustrated and the situation is intense.

In the story itself, the author is going insane as he’s telling the story of how he killed a man. Therefor we used yellow and show aspects like the door knob shaking to give the impression that things are about to break through the surface, making viewers feel an adrenaline rush.

Certain colors can be used for characters to indicate their personality type or their intentions. In another scene we have the villain from the “Mask of Red Death”; and he’s in a red cap, blood on his face, and holding a bloody apple.


In the scene the villain is standing in front of a dinner table and smoothly shows the audience the apple. At first you might not realize that the apple has blood on it. Although you don’t see the blood, the audience knows something is not right due to the red hue of the room. The red tell us that there’s a sense of desire but that he’s simultaneously dangerous.

After seeing the villain and maybe feeling uneasy, you look at the bloody apple, which is meant to be a distraction right before the lil’ crow caws his head off and gets you truly shook. The gestures along with the color distract the audience by showing them a danger that they may be trying to discern, then as they are mid thought -- CAW!

The last scene we’re going to talk about today is from the “Fall of the House of Usher.” There’s  a dead girl who’s in a blue tinted room. In the scene there are cracks in the ceiling coming apart with plaster falling down. The dead girl’s hair flies up and she starts screaming “Mad Man, Mad Man!”


Blue is the color of a dead body and in this case signifies death. It can also signify calmness, but the scene is not calm. Our director, Ben Wade, wanted to use a little reverse phycology by making the scene feel as though it may be calm, but it’s revealed that she’s manic and dead. The hope was to leave the viewers feeling uncomfortable and on edge as she screams.

The goal of the whole trailer is to take you on a literal mind trip through Poe’s subconscious, eliciting feelings of discomfort and suspense along the way. What would we do without color to strengthen the emotional and psychological reaction?

At Trove we believe the use of color is important in film and video. The use of color can create an aesthetically pleasing video, and it can also strengthen your storyline. To learn more about color, check out our blog post titled "Hue Knows What I Mean: Color in Film and Video Production".You can check out our Edgar Allen Poe trailer here.

Alan McKelton



Hey Trove Followers! We would like to introduce you to one of our newest team members. To start out our first candidate is Alan McKelton! Alan is a Production Assistant here at Trove from Detroit Michigan. Alan came to Atlanta, Georgia because he realized the opportunities of what Atlanta Video Production Companies had to offer while pursuing his Bachelor’s degree at Clayton University.


While attending Clayton University, he studied video and even got a minor in French. Funny enough, French films are what got Alan into the love for the film industry.


He admires some of the French “Bad Boy Culture” and their sense of style. He even has a love for French fries (which was not created by the French and has nothing to do with video).


Anyways, other media that has influenced Alan’s sense of “style” are horror movies like “The Anti-Christ”, and thriller film “The Double”, and Sci-fi book “Nova”.


After college, Alan began looking for internships and found Trove Studio! Since beginning his internship, Alan has enjoyed how laid back and cool everyone is. Yes!


His favorite project at Trove was interviewing the union members for Actors Equity Group because of how passionate and caring they are about the theater groups here in Atlanta.  


Some of Alan’s personal goals with Trove Studio are to work on some Cinema projects and become a Light Technician. Alan would like to create and work with films that push mediums such as color, light, and that are deeply personable.  Who knows, maybe they’ll even star some French Actors?



Fear and Now: How Horror Movies Reflect Societal Unease

Fear and Now: How Horror Movies Reflect Societal Unease

Hello there Trove-ians, and thank you once again for tuning in to another Trove blog! This week, I’d like to open by discussing a film that I saw recently that forced me, a strapping, brave, and confident twenty-five year old man, to sleep on the couch with lights on because it … it just scared me so much.

That film was “Hereditary.” Flying under the radar, it’s been met with laudatory critical acclaim, and for good reason; the movie is incredible, an intense fusion of searing family drama and shocking, traumatizing horror. The movie is terrifying, to say the least, but what gives the film that special resonance that all great horror movies possess is that it’s actually trying to say something.

Moving in the Right Direction: 5 Essentials of Being A Great Director

Moving in the Right Direction: 5 Essentials of Being A Great Director

Greetings and salutations my friends, and welcome back! For those of you who checked in on the Trove blog last week, we did a piece on “2001: A Space Odyssey,” and spoke a little bit about it’s director, Stanley Kubrick. But, after writing said blog, I didn’t really think to explain … what a director is.

Whether you’re a bonafide media buff or couldn’t care less about television and film, there are names you just know. Alfred Hitchcock, Steven Spielberg, Martin Scorsese, Michael Bay (it caused me physical pain to include him with the previous three, but unfortunately he’s a pretty well-known director. God I hate myself). We know who these guys are, but some of us don’t really know what it is they actually do.

The Greatest Movie of All Time: A Look at "2001: A Space Odyssey" on its 50th Anniversary

The Greatest Movie of All Time: A Look at "2001: A Space Odyssey" on its 50th Anniversary

Howdy there Trove brethren, and thank you once again for tuning into the Trove blog!

As some of you know, a couple weeks ago we did our first bio blog on Atlanta’s own creative titan Donald Glover (what a man). This week, we’re doing another bio, of sorts, but not really on a person, but a film. A film, in fact, that this humble blogger believes to be not just easily the greatest science fiction movie ever, but the greatest film ever made … period.

Even if you haven’t seen it, the movie is so outrageously influential you’ve probably seen allusions to it and haven’t even realized it.

Not Flying "Solo": How The Cinematic Universe Has Succeeded (Star Wars, Marvel) and Failed (DC)

Not Flying "Solo": How The Cinematic Universe Has Succeeded (Star Wars, Marvel) and Failed (DC)

Greetings one and all! And welcome, once more, to the Trove blog. We appreciate your loyalty and, to reward you, we offer a truly majestic and stunning reward … another blog.

As many, many, MANY of you know (2 billion dollars worth of you), “Avengers: Infinity War” came out a couple weeks ago. The massive superhero extravaganza, featuring almost thirty characters from the previous 18 movies in the Marvel Cinematic Universe (MCU for short), is the ten year culmination of the franchise and, suffice it to say, is quite the event.

While the film is absolutely rolling in dough, great debate rages about where it ranks in the great pantheon of Marvel’s movies (number one is unquestionable to me -- Wakanda Forever, baby).

The Don of a New Era: How Atlanta's Own Donald Glover is Taking Over the World

The Don of a New Era: How Atlanta's Own Donald Glover is Taking Over the World

Hello Trove fam! After three long weeks, I, the Miles Marinello, Lord of the Trove Blog, have returned, in all of my humility. I’ve since traveled the nation, seen some bluegrass in Nashville, eaten glorious barbecue in Memphis, gone to a five story interactive museum in St. Louis, and watched my sister get married in front of Grand Teton in Wyoming. It was a grand time, but it’s good to be back with you all! And I’ve returned, once again, with a scene to present to you all.

It’s the early 1990s. A young African American boy, probably 11 or 12, is wrapping up dinner with his parents and younger brother. They’re Jehovah’s Witnesses, so while the boy really wants to eat something else, they had eaten turkey yet again, as their mother approved of little else.

A Webtastic Way of Creating Content

A Webtastic Way of Creating Content

Greetings everyone! And a huge TGIF, am I right? These past few months, I’ve been slowly watching more web series and it really got me thinking … why aren’t more people talking about this? Seriously, web television is awesome and there are plenty of quality web series out there right at the tip of your fingers! While web television launched in the late 1990s, it really started picking up steam in the 2000s. As we are currently living through the rise of the digital age, web television is slowly becoming more and more prominent. While mainstream television has some fantastic shows, web television allows for more room in diversity and creativity because there are no corporate executives to report to.