Hello again loyal readers! This week we’re witnessing the passing of a dear, dear friend--our Ad Nauseam blog series. As a group of boys who later became men once said, “so now we’ve come...to the end of the road.” With these week’s blog, we conclude our journey through the decades by boogieing past the right on ‘70s and entering the veritably gnarly decades that were the 1980s and ‘90s.

Our first stop this week, the totally tubular 1980s. That’s right baby, it’s going to be pretty “fresh.”

Allow me to set a scene for you -- the year is 1994, and you’re living in the hoppin' environment of New York City, doing your best to emulate this new show “Friends” that just started and everyone won’t shut up about. You’re coming back from a night on the town, maybe of rocking out to the Beastie Boys’ new hit “Sabotage” -- f you’re looking for something softer, maybe some “I’ll Make Love to You” by Boyz II Men. Maybe you’re coming from the movies and about to begin life anew as one of the millions of people who won’t stop quoting “Forrest Gump” or “Pulp Fiction.”

Welcome back to Trove Studio’s Ad Nauseam blog series, where we chat about advertising in America and how it’s changed through the decades! Last week we tackled the 1950s in a jiffy (one last '50s slang drop before we move on) and now we move on to a pair of the grooviest, most far out decades we’ve ever seen -- the 1960s and '70s.

First stop, the decade that saw the dawn of the hippy…the 1960s. CAN YOU DIG IT?

Naaaants ingonyamaaa bagithiiiii Babaaaa sithi uhm ingonyama.

That, ladies and gentlemen, is the actual translation of the lyrics to the song that famously accompanies the opening scene of “The Lion King.” Now you actually know the exact lyrics and don’t have to make them up if you ever feel strangely compelled to sing it, i.e. “Iiii see Kenyaaa a mighty chihuahua.” (Fun fact, it actually translates to “Here comes a lion, Father, oh yes, it’s a lion.”  A tad less epic, if I may say so.)

Now imagine said opening scene ... without that song. 

As I sat writing this blog, tucked away in the orange glory that is the Trove Studio office, I looked around to notice that, somehow, the room seemed to be relatively barren of ads (besides, of course, the majestic “TROVE STUDIO” logo). I was fixing to make a point that you can’t escape advertising in everyday life, but it appeared my theory and therefore my entire introduction to this blog had been cast into the shadow realm.

Then I notice the deer.

A lot has happened since our last blog post. 

Over the past several months we've had the privilege of working to create video content for our wonderful clients including Herff Jones, Siemens, and our newest theater partners, Theatrical Outfit. We've also done our fair share of traveling- shooting video in Texas, New Mexico, and Boston. It's been great expanding our customer base and really getting to build roots in our new home here in Atlanta, Georgia. While it's been awesome to have the work, the influx has contributed to some growing pains. Here's what we've learned through the spurts:

I have a really good friend of mine who blows up my phone on a regular basis just for the casual chat. We cycle through the usual topics of discussion one would find in your run-of-the-mill conversation -- work, school, romantic interests (or lack thereof), yada yada yada.

However, as the conversation comes to a close, another frequently discussed topic surfaces -- what show we’re currently watching. The latest of her obsessions (besides calling me), include bingeing Netflix’s “Thirteen Reasons Why,” NBC’s “This Is Us,” streaming on Hulu, and the latest season of “Blacklist”, also on Netflix.

It’s a typically wonderful Atlanta day, with it’s abnormally wonderful weather, so you decide to go through a little jaunt through downtown. As you go about your little stroll, you notice bright yellow signs pointing down certain streets with the word “FIGARO” scrawled on it. Curious, you follow them.

A few minutes later, you reach “FIGARO” and spot some familiar faces there -- Chris Evans, Robert Downey Jr., Paul Rudd, Chadwick Boseman, Scarlett Johansson, Chris Hemsworth, and many, many more. That’s right -- “FIGARO” is, in fact, the production code for the upcoming mega-blockbuster, “The Avengers: Infinity War Part 1,” filming right here in downtown Atlanta.