Most memories of home movies likely feature an amateur cameraman seeking to mimic video production techniques seen in big budget movies, or perhaps smaller documentaries. Action is captured from afar with occasional if jarring zooms toward a particular point of action.

Professional video production companies know better, and they do better as a result. Whether working on a promotional video, or a professionally produced event recap, these companies have a masterful command of the shots it takes to make action compelling and easy to follow. Here, we’ll demystify a few of their most common techniques so you can talk the talk when meeting and getting to know your videographers.

When we set out to make a film, our mental images of its success likely include everyone loving it and getting its message, and it achieving the goals set for it from its conception. However, an important question needs to be asked when creating these mental images: Who is everyone?

For those about to pitch your film idea to a group, we salute you. This three-part series is designed to help you decide on a style for your presentation and approach to the decision makers in your organization. We encourage you to pick the style that best suits you, the idea in question, and the decision-makers in your organization. And when you’ve been given the green light, let us know- we’re ready to start production and help however we can!

For those about to pitch your video idea to a group, we salute you. This three-part series is designed to help you decide on a style for your presentation and approach to the decision makers in your organization. We encourage you to pick the style that best suits you, the idea in question, and the decision-makers in your organization. And when you’ve been given the green light, let us know- we’re ready to start production and help however we can!